The Fashion Royalty Collection was conceived by designer Jason Wu in 2000 while living in Europe, where he drew much of his inspiration for his line. The dolls embody the glamor and excitement that reigns in the fashion industry. It was through Integrity Toys and the help of its president, Percy Newsum, that Jason Wu was able to bring his project to fruition.
After two years of effort and planning, the Fashion Royalty range has finally seen the light of day. With a spectacular impact, when it was presented at Toy Fair 2001, the Fashion Royalty collection set new quality standards in the doll industry, giving new meaning to the expression "high-end collectible doll". sewing".
Due to an ultra-limited production, the care taken in the realization of details, haute couture clothes, the dolls of the Fashion Royalty collection have won over even the most demanding collectors around the world.